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Post planner: My favourite tool for scheduling your Social Media Posts

Social media is by far the most important tool in driving traffic to a website be it an ecommerce, blog/magazine, or a company website.

Social media platforms such as Facebook, Twitter, Instagram, Pinterest and many others require a calculated strategy to ensure engagement.

Those who fail to plan for social media end up losing most of their audience to competitors.

With a high stake placed on the social media, it is critical for any marketer to ensure presence in most of these platforms.

However, you require a lot of time to execute a social media marketing strategy. Right from gathering and creating social media content, posting the content, to replying to comments, you will need a lot of time that you could otherwise use in productive aspects of your company.

Being able to automate social media posting frees up time for you to work on other tasks such as article writing, sales, and other admin work.

In my own case, I wanted to have well researched posts on social media as well as spend minimum time on the social platforms.

I wanted to keep my audience engaged but the time spent on the social media was hindering me from doing other important tasks central to my business.

At some point, I could not keep up and my social media engagement was slowing down.

I had to do something different.

Things had to change!

I combed the internet for the best social media posts scheduling tool.

After reading through different reviews, I settled on Post Planner, and I must say this was one of my best decisions.

This article discusses some of the benefits I have realized from using Post Planner. But, before I do that, let me first discuss the features of Post Planner:

Popular Features

Post Planner is optimized for social media engagement. It provides users with the ability and flexibility required to post well-researched and engaging content on social media.

Post Planner has a free version and a premium version. The free version has limited features while the premium version has more features.

Depending on the version, you will get the following features.

Team Management:

This feature allows you to change account details, add new team members, and manage the team member’s role.

This feature makes it possible for you to delegate some roles to other people, hence leaving you with the time needed to work on other aspects of the marketing process.

Sharebar:

The Sharebar is an amazing feature of the Post Planner.

It helps you brand the content you share with people on social media.

When you share content using this feature, the person will see banner on the webpage you share.

Once they click on the banner, they land on your own website.

Isn’t that amazing?

Social Media Smart Analytics:

Sometimes you just do not know what to post on social media. You wonder whether a certain type of content will do well and at what time you should post it.

Well! With Post Planner, the social media smart analytics feature simplifies that for you.

You only need to choose the platform (Facebook, Twitter, and so on), and then check the metrics you want. You can check retweets on a post, shares, favorites, comments, and so on.

Such metrics will help you know the popular content among your audience and hence keep engaging with them the way they want.

Audience Tested Articles:

Using the Find tab on the Post Planner dashboard, you will get access to over 75,000 articles that you can share with your audience.

You will agree with me that searching the internet for the best articles to share with your audience is another task that takes a lot of time.

With the Post Planners Find feature, you will get access to thousands of tested articles that are guaranteed to make your audience happy and keep them engaged.

Status Ideas:

This feature has over 15,000 suggestions of statuses that you can use on your social media platforms.

You probably have had the unfortunate predicament of not having anything to say to your audience.

This is probably the worst nightmare for anyone who wishes keep social media followers engaged.

However, with the Status Idea feature, you will jog you mind with brilliant ideas you can use for your status.

What is even better is that you can schedule them directly from the Post Planner dashboard.

Recycle Post Feature:

What do you do with your best performing posts?

Well, with the Recycle Post feature, you will be able to check which of your posts got the most engagement on social media and then repost it.

By doing this, you will get more mileage from your best performing posts hence generating more traffic for your website as well as keeping your social media audience engaged.

Bulk Uploads:

At some point, you will want to create several posts for posting at different times in the future.

The Bulk Upload feature allows you to create all the posts you want and the upload them all at once.

Once they are uploaded, they are scheduled for the time slots you had scheduled for them on the Post Planner.

This amazing feature allows you to save time.

Create Social Media images (Canva):

Getting the best images to share on social media can be challenging.

First, you want to have images that are unique and communicate the message you want.

Ordinarily, you would have to use Photoshop or other graphic design software to create stunning images.

However, all that is now behind you with Post Planner. This tool allows you create social media images.

What’s more? You do not have to know much about graphic design. With an eye for excellent visuals, you can create the images you want without much trouble.

RSS Feed Integration:

Another great feature is the RSS feed integration.

You are able to integrate RSS feed on your Post Planner and you can start posting the specific content that you want.

At the Find section of Post Planner, you can search for the popular content established by Post Planner.

However, if you cannot find the content your audience loves, you can add your own content on this section and it will appear.

RSS Feed Integration allows you to do this without much problem.

Targeting:

Post Planner has made it easy for you to target your Facebook audience.

You can create the target audience right from the Post Planner dashboard and this will effectively change the target audience on Facebook.

With few simple clicks, you will target the audience and schedule the posts to go live when you want.

Apart from saving you time, this feature makes it possible for you to engage the right audience.

Link Shortening:

let’s face it! Having a long URL on your post somehow offends your audience.

Naturally, people do not want to spend time trying to understand what you have on your post.

With a URL shortener, you are able to have a nice and clean post that is readable.

This increases engagement with your audience.

The Link Shortening feature on Post Planner will help you achieve this.

Affiliate Program:

finally, for those looking to make some money off this amazing tool; they can do so through its affiliate program.

They offer great rates and they collaborate with world-leading affiliate marketing and payment options.

I believe you will find this program a great source of extra income if you decide to enroll in it.

Benefits of Using Post Planner

Now!

With all these features, I am sure you can deduce some of the benefits that come with using Post Planner.

However, let me give you some of the benefits that I have realized over the years.

Provides Information on Best Performing Content:

Once you purchase a premium version of the Post Planner. You will immediately start understanding the depth and breadth of this tool.

With some few clicks, you get information on the best performing content. This could be the content you have posted on your social media platforms or the content that is performing well on the internet within your niche.

Using the Find tab on the Post Planner dashboard, you will get information about the viral content that you can share with your audience.

I have used this feature to drive traffic to my website as well as double the engagements on my Facebook and Twitter.

Provides Engagement Metrics:

Everyone wants to know how their Facebook or Twitter posts are doing.

Post Planner allows you to check the number of retweets, shares, likes, Favorites, as well as comments your post has received.

Imagine this.

You post on Facebook and after a month, the post receives tremendous engagement.

However, due to your busy schedule you have no time to check which of your posts have performed best.

Post Planner makes it possible for you to check such metrics that will help you understand the best performing posts.

This information can help you in creating more audience-targeted content as well as repost the once with the highest performance.

Post Scheduling:

One of the most powerful feature of Post Planner is its Post Scheduling tool.

Let me explain how it works. Just so you appreciate its versatility.

Let us say you want to post four times a week on Facebook.

Two of the posts are text based and two are image based.

You also choose the times of day when you want you to post.

Post Planner will allow you to set these characteristics in advance.

Then all you will be doing is creating content on the post creation section.

Once you click add, Post Planner automatically schedules the post on date and time as you set it.

For example, if your next week content is already scheduled. The posts you create today on Post Planner will automatically be scheduled for next week but one.

Interesting! Right?

Cost Effective:

I know you think this will come with a heavy charge on your credit card.

Well the best thing is; it is just right for your pocket.

Post Planner have amazing plans that allows you to enjoy the best of this tool at very affordable price.

They have a free plan, a Love Plan that is $7 per month, a Guru Plan at $15 per month, and a Master plan for $39 per month.

I use the love plan and I have found it to be very useful for my business.

As your business grows, you can always change to the next plan.

What’s more, you can cancel your subscription at any moment in accordance with their terms and conditions.

A Great UI/UX:

Most of the people who have used Post Planner praise the user interface and experience.

I am among those who believe this tool was designed with the end user in mind.

You navigate the dashboard with ease. The tabs works seamlessly and scheduling post is made even easier.

With a Post Planner developing a mobile app, they have made it very easy for those using Mobile phones to use their service.

They have created a responsive website that you can access using your mobile phone.

Using you phone, you can access all the features and make your social media marketing a fun thing to do while on the go.

Responsive Customer Support:

One of the major problems with most social media scheduling platforms is their customer support.

In most cases, you will be taken round using chat box that do not solve your problem.

However, this is not the case with Post Planner. They value their customers and they are always there for you.

Whatever you want it will be dealt with to your satisfaction.

This is one of the reasons I use this platform.

Easy to Add Team Members:

One of the things you will encounter as your business grows is the need to have a team.

When you have a team, you want to have the ability to add team members and assign them roles in the platforms you are using.

This is possible in the Post Planner.

You can add members into your account and assign them roles. This makes it possible for you to run your marketing agency with ease.

Easy to Create Social Media Images:

Visual images are an important aspect of social media marketing.

Posts with images tend to get more engagement on Twitter, Facebook, Instagram and other social media platforms.

With this realization in mind, Post Planner has enabled integration with Canva.

Canva is an amazing imaging creation tool. It helps you create informative and visually appealing images for social media use.

This integration with Post Planner means you can easily create images and post them on Post Planner without much hustle.

I have used this tool to create inspiring images that have gotten enormous engagement on Facebook.

The use of this tool will help you get more engagement as well as drive traffic to your website.

Saves Time for Other Marketing Tasks:

The most important resource we have as human beings is time.

Proper management of time differentiates those who succeed and those who fail in life.

As such, it is important to look and devise ways to save the time we have on our hands.

Post Planner enables you to free up time that you would have otherwise used to post, check metrics, research for content, and other important task of social media marketing.

Social media can take most of your time if it is not regulated properly.

The ability to schedule posts, research for the best content, and check post performance makes it possible for you to spend as little time as possible on social media.

You can easily spend 15 minutes a day to reply to people comments and you will engage your audience in the most effective manner.

Wrapping Up

Now that you are convinced Post Planner is the best tool for scheduling social media post, then it is time to take the next step.

I have enumerated the features of Post Planner and the benefits you stand to get from using this platform.

These are the reasons why it has remained my favorite social media post-scheduling tool over the years.

Just to link up, the platform will allow you to find the most popular content on the internet.

The platform allows you to brand the content you share with your audience on Facebook using the sharebar tool. Finally, I would want to reiterate the importance of scheduling posts hence saving time for other tasks.

I hope I have made justice in explaining why Post Planner is my favorite tool. However, we would want to hear from you.

If you have any suggestions, comments, or you want to give us your favorite tool, then please do so on the comment section below.

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Message from Sophia!

I would love to hear from you and read your comments on this article. Let me know what you think about this article. Is it helpful to you? Your comments and suggestions will serve as an inspiration and learning platform for me.
Regards, Sophia
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