Ramesh Thapa, an Indian Facebook marketer who is managing Facebook pages with more than 800,000 active daily users is earning about $900 from just a single fan page. And the best part is that he has many other Facebook fan pages too.
With 100,000 audience or “Likes” on your Facebook fan page, you can easily earn a minimum of $1,500 a month. Of course, this depends on many factors such as the industry, the engagement of the audience and also the quality of the page.
These days, people can easily make thousands and even millions of dollars by just creating fan pages, growing an audience, and monetizing the pages or even sell them off like a real business.
Facebook is huge and almost everyone is on Facebook these days. This number one social media platform has over 1.71 billion active users every month and the number is still growing. Facebook has become a medium for people to connect with other, share their thoughts, and even for marketing purposes through the Fan Pages which are simply called pages now.
Almost all the companies, businesses, artists, celebrities and even normal people have a Facebook Fan Page today. It is entirely possible to make money from Facebook using the fan page platform, and this is exactly what you are going to discover here.
You will learn the 3 simple steps how to generate money from the comfort of your home using Facebook.
Step #1 – Create a Fan Page
The first step that you need to do is to create a fan page. And it is free to do so. As long as you have a Facebook account, you can a page. The topic of your fan page can be anything, but it is better to build a page based on the niche that you are trying to go into.
Make sure you choose the proper classification for your page because every category has different features. More importantly, name your page correctly. You can either choose a name that reflects your business or uses the same name as your business. Once you have created a page, the first thing you need to do is to fill in the details in the “About” section.
This is where your audience and fans can see your page details. If you have a website, you can also link to it here. No one will trust a page without a cover photo, so choose a profile photo that can represent you or your business. It can be your own picture, or it can be the logo of your company. Of course, you can always change the photos from time to time according to your requirement.
Step #2 – Build an Audience
Once you have created your fan page, the next thing you need to do is to build and grow your audience. In the beginning, your fan page will have zero fans. You can like the page yourself and invite your friends from your Facebook account to like the page you have just created. This will instantly the number of “Likes” and give some credibility to your page. The more “Likes” you have, the better because it simply reflects the number of your audience.
There are a few techniques you can use to attract “Likes” and followers. One of the easiest ways is to promote your page through advertising it on Facebook. You will have to spend some money, but it will be worth it especially in the beginning where it gives your fan page a boost.
Besides that, you can promote your fan page through posting content. When you post something on your page, your audience or the people who liked your page will see the post. As a result, they may choose to ignore, like, comment or even share the post. When someone shares your post, their friends will see the post and this will organically grow your audience.
Viral marketing is a popular word when it comes to social media marketing. Marketer tries to create share-worthy content and hopes that the content goes viral. In other words, when you share something and it becomes viral, thousands and even millions of people will share and see the post. This will drastically increase your fan page exposure.
Step #3 – Monetized Your Fan Page
Now, once you have a fan page and you have built a decent audience with it, it is time for you to reap the reward through monetizing the page. There are three ways how you can do it.
1. Sponsor a Post
The first and the easiest way to monetize your fan page is through sponsoring a post. It works just like a sponsored post in the world of blogging. Advertiser will want to buy a sponsored post from you because you have a decent audience. It simply means that you are selling posts to others.
2. Funnel Your Audience to a Monetized Website
The second method is also the most common method, which is to funnel your audience to other websites and you make money from there. For example, if you have a website promoting a product, you can promote the website through your Facebook fan page. This will drive the audience from your fan page to your website.
You can promote and sell anything you think are related to your page. If you do not have a website, you can also promote other people’s products through affiliate marketing. An easy way to understand this is that you can become an affiliate to Amazon and start selling using your Facebook page. Keep in mind that this technique does not only apply to physical products, it can work for digital products such as ebooks, audio and video courses.
3. Sell through Facebook App Store
The final option is to create and run a store selling directly on Facebook. Please take note that this method may not be as effective as selling from your own website, but it is perfectly acceptable. All you need to do is to set up a store using the tab app and you can connect your store with services such as Shopify.
Once you have set up your fan page, you need to consistently put in the effort and time to grow and maintain your fan page. It is best to post something fresh regularly to keep your audience engaged. Finally, if you want to know how well your fan page performs, you can check out the “Insights” section of your page. You can learn everything you need to know about your audience and how your page performs there.
Having said all that, the key to making money from Facebook fan page is not as difficult as you imagine, but it does take effort and time to grow the audience size. And when you have the audience, especially engaged audience who is loyal to your brand or website, you can make money easier and faster. Thus, put your focus into growing your fan base if you are serious about generating money using Facebook.