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Tony Robbins Top 10 Rules for Success

Anthony Robbins is an American author, entrepreneur and also a success coach. He is known for his seminars which have attended by more than 4 million people, best-selling books including Awaken The Giant Within, and he is also the founder of several companies that earn approximately $5 billion in annual sales. In 2013, Forbes reported that Tony has about $400 million net worth.

Tony is very famous in the personal development industry and his name is often synonym to success. In fact, he has coached many extraordinary and high successful people including Bill Clinton, Hugh Jackman, Serena William, Oprah Winfrey, Andre Agassi, Michael Jordan, Chuck Liddell, Wayne Gretzky, Tom Brady, and more. Tony’s work has influenced and changed millions of lives around the world.

If you ever had an area of your life you wanted to change, and you were committed to making the change, but you still did not do it, Tony Robbins has the answers. Over four decades, he has been teaching and trying to learn what makes people do what they do. In this article, you will learn the top 10 success rules of Tony Robbins and how you too, can leverage on these rules and live a successful life.

1. Raise Your Standards

The first rule is to raise your standards. You have goals, but have you achieve all your goals or do you just let them be and never do anything about them? Tony said that everyone knows what they need to do to achieve their dreams, unfortunately, most people are not doing their “should”, and they will only do their “musts”.

Therefore, you must think of a way to turn your should into your must. When you say you should go to the gym, you should exercise more, you should spend an hour reading, or you should write an article a day, most likely, you are never going to do it. Until you make those tasks into your must-do, you will never do it. This is why you must raise your standards and become the person who you are worth to be.

Tony said, “When you raise your standards and turn “should” into “must,” you are making an inner shift to take control over the quality of your life. Any area you are not getting what you want is because you haven’t raised your standards.”

Take smoking as an example. If you are a smoker and you tell yourself that you will do your best to quit smoking, but you have always been a smoker, you will never get rid of the habit no matter how hard you try. If you want real change, you must be willing to do your part and it starts by knowing who you are. Your identity will reveal your standards.

As human beings, we need to stay in consistent with how we define ourselves. And when we change our identity, we will change the way we act, as a result, we will change our habit and stop smoking altogether. So raise your standard by asking yourself who are you, and be honest. Are you a winner? Are you always one step behind? Are you someone who always procrastinate or are you someone who always take action?

When changing your identity, you will raise your standards, and you will change the result in your life.

2. Seek Fulfillment

The second rule for success is to seek fulfillment in life. Most people think that being rich is having a lot of money, which is right, but that does not mean that having a lot of money will make you happy.

According to Tony, a lot of people who have a lot of money, but they are broke and they are not happy. On the other hand, there are also people who have no money, but they are always happy and fulfilled. Of course, there will be people who have both. While some people have supposedly succeeded on the outside, they are not fulfilled. And this means that success without fulfillment is a failure.

Fulfillment is the thing that everyone is after, not money. Money can buy you the things that you want and it can make you happy, temporarily, but deep down, what people after are the feelings. Money is mean to an end. What you truly desire for is the end, the feeling and the sense of emotion.

Think about cars. People want a car so that they can travel from A to B. If this is the case, any car would do. However, most people do not want just a car, they want to have something better. People want to drive an Audi, a BMW, or a Mercedes because they feel better when they drive it. As you can see, what most people after are not the means, but the end of feeling fulfillment in their lives.

Therefore, understand what makes you happy and fulfilled. When you work on things that give you true happiness, you will feel extremely fulfilled working on it. More importantly, Tony said that the key to happiness is inside you. When you know what makes you happy, you can be happy and stay happy regardless of your external condition.

3. Make Progress

Moving forward on your goals and dreams is the highest expression of human happiness and achievement. Success alone is not going to make you happy. And progress is what transforms you into a better person.

Tony Robbins often says in his seminars, “I designed the man you see before you.” “This didn’t just happen. I designed the man I wanted to become.” Tony also says that making progress is not just important in business or your finance, but in every facet of your life. Making progress in multiple facets of your life is about designing your life, versus being a manager of your circumstances.

The real happiness will come to you from progressing in every area of your life, from your health, your family, to your contributions and relationships. When you examine your life as a whole, the more progress you make toward becoming the man or woman you wish to be, the happier and fulfilled you will be. This is why making progress is important.

You do not want to stay stagnant at the same place every year. Where would you be, do, and have after five years? Are you still going to be doing the same thing and living in the same place? While there is nothing wrong with doing the same thing or staying in the same place for years, but what is more important is to make progress. This is why you need to set goals and keep moving forward.

This is why Albert Einstein said, “If you want to live a happy life, tie it to a goal, not to people or things.” The takeaway here is that if you are not happy with whom you are or how your life has turned out so far, you can change it. You can design, take control and work on the ideal life that you want. You are the engineer of your life and you get to design how you want to live it.

4. Go the Extra Mile

One of the most powerful rules of success from Tony Robbins is to go the extra mile. When you say that you are going to complete the work on Wednesday, go above and beyond. Get the work done and deliver on Monday. You will impress your clients, your boss, your manager, or even your spouse. This is what every highly successful people practices. They go the extra mile and give more than people expected.

This world is full of average. And if you want to become extraordinary, you must do the extra. As the word itself suggested, “EXTRA-ordinary”. So think about how you can do extra in every facet of your life. When it comes to doing more and delivering better results, most people will think about their business or work. Do you know you can go the extra mile in your relationship too?

When it rains, shelter your loved one with an umbrella, you will surprise her. When you and your wife go out for dinner, prepare a small gift for her from time to time, you will make her happy and grows your relationship even deeper. This is what it means by going the extra mile.

5. Model What Works

Tony Robbins is famous for his quote, “Success leaves clues”, and he is absolutely right. You simply do not have to reinvent the wheel. All you need to do is to follow what works and use the blueprint to build your own success.

How do you lose weight? The answer is simple, just ask someone who has successfully lost weight and follow what they do. You will achieve similar results if you do the same. Success is like a recipe book. There are plenty of strategies how you can achieve a certain result you want in life. When you follow the recipe, you will end up getting the same result.

Tony says that people who succeed consistently are not lucky, they are doing something different than anyone else. They have a strategy that works, and if you follow their strategy and you sow the same seeds, then you will be able to reap the same rewards.

So find someone who is the best in your industry and emulate them. What you can do is to learn from them. Read the books written by them, and follow them on Facebook and their blogs. If you can reach out to them, ask them for help. If they provide seminars and business talks, attend and learn from them directly. Zig Ziglar said it well, “If you are not willing to learn, no one can help you. If you are determined to learn, no one can stop you.”

6. Get Rid of Your Limiting Beliefs

One of the main reasons why people are failing in life is because they have inner conflicts. These inner conflicts can also be known as limiting beliefs. And they will stop you from moving forward. Your limiting beliefs will work as doubts or fears to stop you. You can have a strong and burning desire to achieve success in life, but if at the same time, you have the belief saying, “It will take up too much of my time”, or “I don’t like people to reject me”, you will pull back and sabotage your own success.

Learning how to handle your limiting beliefs is extremely important because they are the invisible hands that make you do what you do in your everyday life. Limiting beliefs will affect how much action you take, which then affects the results you get, which, in turn, reinforces your limiting beliefs. It is a self-filling prophecy in which people are their own worst enemy.

Thus, make the conscious decision to recondition your mind with empowering beliefs. According to Tony, empowering beliefs help you transition into a new state of being where you have absolute certainty, where you don’t just believe that you are capable of achieving a great thing, you simply know it.

This is because when you are certain about your potential, you will take massive action. And when you take action, you will get results, which will reinforce the belief that you are not only capable of, but are destined for great success. It is like a cycle whereby you put in the effort to reinforce your confidence. And when you are confident, you will take more action and build more successes.

7. Details Matter

How you do one thing is how you do everything. Tony says that success is a combination of the small things that we do each day. It is not the result of an action, but rather, the result of many actions put together, day in and day out.

Highly successful people understand that success is a journey and not a sprint. If you want to produce extraordinary results in your life, you must commit to doing the small things every single day. How do you write a book? You do that by writing a few words at a time. And those words will become sentences. And the sentences will then become paragraphs. And paragraphs combined will become sections. And sections will become chapters. When you have enough chapters, you will have a book.

It is the small things you do that few see which create the big results everyone wants. Most people only see the big results successful people created. They never realized that behind the huge success, there are many small little works that need to get done. Success is about taking action consistently, whether you like it or not.

Hence, make it your habit to take action on your goals and work on your dreams every single day. Make sure that you are making progress and celebrate your wins. Even if it is a small win such as making a call, sending an email or doing 10 pushups, celebrate and feel your small wins. Your small wins will encourage you to move on, grow your confidence and build your momentum for bigger success to come.

8. Create the Leverage

If you are fighting an uphill battle, you will never win. It is just like swimming against the wave, you will die of exhaustion and the wave will overtake you. So look for levers that will make your goals more attainable. Create leverage for what you want to accomplish in your life.

One very good method Tony shares is to leverage on the people around you. Never underestimate the impact of the people around you to move you forward or to hold you back. Tony says, “Your life is a direct reflection of the expectations of those around you.” Thus, if the people you are hanging out with are not bringing out your best, you should step out of your comfort zone and find others who will.

This is why finding your “A-Team” and creating a leverage to achieve the success you desire in life is important. There is only so much you can do alone. However, when you have a team, you can achieve much more. You can leverage on other people’s time, energy, and also knowledge to accomplish your goals.

Basically, there are five things you can leverage on. First, you can leverage on other people’s time through delegation and outsourcing. Second, you can leverage on your own or other people’s achievement. For instance, Olympic swimmer Michael Phelps leveraged his swimming achievements and won endorsement deals worth more than $10 million. Third, you can leverage on connections, grow your network and one day, you can get help from the people you know.

Fourth, leverage on your talents and skills to build your career and business success. Improved skills bring value to your business, workplace, and relationships. And finally, leverage your education. The more you know, the better you can perform, but of course, this is only true if you are willing to apply and take action on what you have learned.

9. Fall In Love With Your Customers

According to Tony Robbins, your customers are the people who make your dreams possible, and the more you can do for them, the more you can express your care. His principle of success is that you have to fall in love with your customers, not your products or your business.

When you are in love with your customers, you will do whatever it takes to make them happy. And when your customers are happy, they will buy your products or services, what is even better is that they will become your brand ambassadors and help you promote your business.

Switch your focus from your company and your products to your customer. It will be a totally different focus and gives you and your company a different meaning. Most people only love their customers as long as their customers continue to buy from them. The key to thriving in any business is to build customers for life, and the only way you can do so is by loving your customers.

10. Commit to Contribution

Tony is a big believer in contribution and charity work. He has fed more than 100 million people through Feeding America, and he has a big goal of expanding the campaign to ultimately provide 1 billion meals for the needy by 2025.

When Tony was young, he was broke and one day, a guy brought some food during Thanksgiving for his family. During that moment, his whole life changed. He started to believe that strangers actually care and he wanted to return the favor and pay it forward to help others who are in need.

Psychology has shown that when people make a contribution and do a good deed, they actually feel better, happier and fulfilled deep within. When you helped someone who is in need, you will feel great and this feeling is what teaches your brain that there is more than enough. When you make a donation to the charity, there will be changes in your brain. You are helping someone, and at the same time, you are indirectly telling yourself that you have more than enough to contribute. As a result, more abundance will come to you.

You do not have to wait until you have a million dollar in the bank only to commit to giving. You can start right now. Tony also says, “If you won’t give a dime out of a dollar, there’s no way you’re going to give a 100 million out of a billion.” Therefore, start right small and start right now.

These are the Tony Robbins’ top 10 rules for success. What you have learned here can positively impact and change your life. If you are serious and committed to living your best life, get to know to Tony Robbins. Follow him, read his books, attend his seminars and more importantly, apply what you learn from him in your life. Nothing will change unless you first do.


  • tonyrobbins.com/mind-meaning/how-to-raise-your-standards/
  • businessinsider.com/why-tony-robbins-says-success-alone-wont-make-you-happy-2017-3/?IR=T
  • tonyrobbins.com/stories/the-key-to-success-model-the-best/
  • tonyrobbins.com/stories/are-your-beliefs-holding-you-back/
  • forbes.com/sites/margiewarrell/2015/10/08/twelve-steps-to-change-your-life-tony-robbins-style/#2f4765c93afa
  • fearlessmotivation.com/2016/01/26/tony-robbins-top-10-rules-for-success/
  • success.com/article/5-principles-for-success

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