Yes, email stats are good:
86% of people want to receive monthly promo email and 15% of the same, have no problem receiving weekly promo email.
But what pulls your hair, is how the email marketing services can help your business grow 10x. Take the business of Victor Terrazas, owner of Rejuvenate Therapy Massage.
” In the beginning we only had about 40 contacts. It was a small list, but it really kicked off Rejuvenate.” Victor says. ” I don’t think we could have got started without Constant Contact.”
From the case study above, Victor Terraza went from having 40 contacts to 650 contacts in less than two years. It may be such a small list, but that is the power of email marketing service. It is no secret that Victor acquired new customers using his email marketing services.
In other words, to thrive in the changing business landscape, a small business must leverage email marketing services. The question is, which are the best email marketing services?
1. Constant Contact
It is the fastest growing email marketing services in the world. You’ll have an easier time with the set up because it is beginner friendly.
Provides you the options for managing your email list and contacts. More importantly, you have access to templates, media sharing tools, image library and 1 gigabyte of storage space.
What is more, it is the unmatched support that Constant contact provides its client. You can reach through live chats and email, in case you have any concerns.
Constant contact provides both offline and online live seminar to educate you on how to use their platform.
Constant contact comes with 60 days free trial (no credit-card required). After the trial period, you have to pay $20/month.
Best for: Constant contact is best for nonprofit, offline business, organization. Organization, or companies that host events can also take advantage of the constant contact registration tool for hosting events.
Aweber is a popular email marketing service that has been there for long. In fact, it is the granddaddy of email marketing with a wide-range of tools for small and large business.
You can connect with almost every popular platform like wordpress, Joomla and blogger. Aweber provides access to email templates, list management, autoresponders and email tracking.
In case of any emergency, they are easier to reach using live chats, phone support, email support, vast library and tutorial. For the first month, you pay for a $1 trial period, then you’ll be charged $19/month.
Best for: Aweber is best for Medium-sized business
If you run a professional business blog, Convertkit is the platform for you use, because it was designed with a blogger in mind.
Convertkit is powerful and easy to use. ConvertKit was created with a sole purpose of helping small business owners or professional bloggers have an easier time converting a regular visitor into a customer.
It won’t surprise you to find that it offers content upgrades and email SignUp forms to collect emails from your visitors. Managing drip email is easier, thanks to the autoresponders features ConvertKit has.
Unlike other platforms that have numerous support system, ConvertKit offers only email based support and knowledge base material.
There are trial periods with Convertkit with a 30 day refund policy, in case you’re not satisfied with their services.
Best for: Professional business bloggers who are looking for more ways of converting their readers into loyal customers.
GetResponse is the best email marketing platform for solopreneurs. It is simplistic nature, makes it beginner friendly for everyone with little to zero knowledge about email marketing.
Besides that beginners have access to some amazing automation tools designed to carry out smart automated campaigns.
You’ll love the drag and drop builder with lots of options for creating campaigns, segmenting your lists . The purpose of the drag and drop tool is to help you create an effective campaign to accelerate your conversions.
What’s more, you have beautiful, responsive forms, landing pages, A/ B testing, tracking and autorespondents. Most important, GetResponse makes it easier for you to integrate it with lead generation software like Salesforce, Google Docs, Zendesk.
When it comes to support, you can reach the company through Phone, live chat and email. With an extensive library of information you have everything you need. GetResponse offers a 30 day trial.
Best for: Best email marketing services for solopreneurs with little marketing knowledge.
Mailchimp comes with an extremely easy interface with superb tools. You can easily integrate it with WordPress, Magento, Shopify and Joomla.
Excellent features that you’ll find in Mailchimp include autoresponders, segmenting contacts features, tracking and analytic tools. Delivery set up tools and segmenting based on geolocation.
With Mailchimp you have access to live chat, email and knowledge base library of videos, webinars and tutorials.
The one thing you’ll love about Mailchimp is the ability to send to the first 2000 subscriber free of charge. However, you will have to pay $10 when your subscriber count increases.
Best for: If you’re business owner that have a small growing list, Mailchimp is the real deal. You can also start with Mailchimp to get your feet wet with email marketing.
6. Campaign Monitor
The campaign monitor may be the ideal email marketing service that you’re looking for. It gives you complete control to design how your email template should look like.
The drag and drop segmenting tool is perfect for creating different campaign for various lists that you have. Unlike other email marketing services, Campaign Monitor gives you the ability to personalize every message using rich customer data, making your email personal to the customer for better conversion.
Campaign monitor provides 24/7 support via email and forums. If you’re a premium customer, you have phone support. Pricing plans starts at $9/month.
Best for: Campaign monitor is perfect for small and medium-sized business.
ActiveCampaign was designed for B2B business. It offers hybrid combination of email marketing, automation with CRM and sales.
Provides beautiful templates editor and mobile friendly signups forms. You also have tools to segment your data based on different criteria like location, action, behaviour and social data.
ActiveCampaign works with several softwares like WordPress, Shopify, Magento and Joomla. The one unique feature it has is the SMS message tool that allows you to send messages to follow up on your campaigns.
The starter plans cost around $9 per month to get started, but it gets high when you want to focus on marketing automation.
Best for: ActiveCampaign is perfect for B2B business because it has excellent CRM features
Ready To Grow Your Small Business
“I’d say the best thing you can do is go for it! Be bold, and don’t be afraid to take some risk.’’ Victor said that.
You heard it from the horse’s mouth, email marketing can be a game changer for your business. Not only will you reach new customers, you’ll build long lasting relationship with your customer.
In the long term customers will be able to support your business with repeat sales and customer loyalty, which are essential for growth and expansion. Like Victor Terraza said, go for it and don’t be afraid to take the risk.