Daily Mail Online reported that Kim Kardashian earns $10,000 per tweet using her Twitter account to advertise to her 2 million fans worldwide. Huffington Post also showed that Mike Tyson, the famous boxer who has over 3 million fans is earning about $3,250 per tweet.
- How to Make Money from Twitter Account?
- 1. Sponsored Tweets
- 2. Selling Products
- 3. Affiliate Marketing
- 4. Become a Twitter Consultant
- 5. Crowdsourcing
- How To Build Your Twitter Following
- Never Buy Followers
- Always Reciprocate
- Create a Conversation
- Use Hashtags Wisely
- Promote Your Twitter Page
- How to Monetize Your Twitter Effectively
Well, not everyone is a celebrity and there is a high chance that you will not start with 2 million fans like the Kardashian and Tyson. However, this does not mean that ordinary people cannot make money from Twitter. Jon King, a high school student makes about $500 a day on Twitter. Jon did not do it with a sponsored tweet, but rather, he sells affiliate products to his followers using his account.
So if a high school student can do it, anyone can do it. And this is exactly what you are going to discover in this article. You will learn how you too, can make a decent income from Twitter.
Twitter is not just a place to tell the world what you are eating or to brag about how many followers you have. While it is true that Twitter is a famous social media platform, it can also become a money-making opportunity for many people.
To make it simple, Twitter is a social network that allows the users to express their thoughts in no more than 140 characters. And since it was launched in 2006, it has gained more than 300 million users, and this means that Twitter is a huge market with a lot of potentials to make money.
And like many other social networks, you need to have followers in order to make money from the audience. Without having an audience, there is no way you can promote through Twitter.
Now, the methods that you can utilize to make money from Twitter are pretty basic and straightforward.
How to Make Money from Twitter Account?
Here are some ways how you can earn from your Twitter account.
1. Sponsored Tweets
Sponsoring tweet is one of the most common and easy ways how one can earn money from their Twitter. Several celebrities have embraced Twitter as a way to make extra bucks. In fact, this does not only happen to Kim Kardashians, Snoop Dogg, Dwayne ‘The Rock’ Johnson, there are many other celebrities who are using their Twitter account to sponsor tweets.
Some say that celebrities can earn as much as $10,000 for a single tweet, and this equals to earning $72 per character in their tweets. A lot of people are making good money from sponsoring tweets, especially celebrities and sports stars. According to Opendorse.com, basketball player Karl Anthony Towns, who plays for the Minnesota Timberwolves has more than 100,000 Twitter followers and he can earn about $430 per tweet.
Of course, you do not have to be a celebrity to earn this amount of money. There are plenty of ways how one can earn good income using Twitter, sponsoring tweet is just one of them. For example, websites such as Become a TweetPeddler allows you to set a price for your tweets, and advertisers can choose to take up your offer. Some of the featured users are able to command anywhere from $2 to $70 per sponsored tweet.
2. Selling Products
Do you have a product or service to promote? Twitting your products is an essential way to advertise your products in the e-commerce world. Twitter can be a powerful platform for marketing your products and services. Research relevant hashtags for your industry and include those in your tweets to maximize the exposure.
These days, many people are able to create their own products and sell them online on a platform such as Etsy and Shopify. They can sell homemade cookies, handmade jewelry, or greeting cards. And with the presence of Twitter, people can market their products even better.
Many e-commerce companies are using Twitter to offer special deals and advance opportunities to nab popular products. Some businesses have found plenty of success in “daily deals” style of promotion and other basic marketing practices that fit well with Twitter. Just make sure that you are not overwhelming your audience with hard selling.
3. Affiliate Marketing
What should you do if you do not have a product or service to promote? Do not worry, you can become an affiliate and sell other people’s products. When you make a sale, you will earn a portion for your effort to promote.
Some of the famous affiliate programs out there include Amazon, Groupon, and even iTunes. Apple has an affiliate program that allows their marketers to earn up to 5% commission on the sale of songs on iTunes. The same principle applies with Amazon and Groupon. People love discount and flash deals, this is how Groupon leveraged on this psychology and became super successful with affiliate marketing.
So understand your followers and know what they want. You can then promote and recommend products to them according to their requirement.
4. Become a Twitter Consultant
You can also become a Twitter consultant once you have built up some reputation and gained a decent number of followers. For example, once you understand how to build followers, you can sell your service through any website like Fiverr and charge people for building their Twitter presence.
Some people who have had successes with Twitter even created their own course and training programs and then sell them to those who want to learn.
There are many ways how you can leverage the Twitter platform to make money. Another great example is using your Twitter account for crowdsourcing. It is basically an idea where you ask for contributions from a large group or community.
This method has been around for years since the very inception of social media. For instance, if you have a business idea but you do not have the capital, you can do crowdsourcing through your Twitter account. The idea is similar to Kickstarter. The United Nations Refugee Agency and H&M Foundation, for instance, used such a tactic to attract donor attention for their campaigns.
How To Build Your Twitter Following
Unless you are a celebrity or a sports star, you will have to start your Twitter account from scratch with zero fans and learn to grow and make money from it.
Creating a Twitter account is free and basically, everyone can do it. The difficult part is where you have to build and grow your fans. Not just fans, but engaged followers who will respond to your tweets. There is a big difference between having ten thousand fans with no engagement and having a thousand loyal and active fans who will respond to your tweets.
In a nutshell, here are some tips to help you build, grow and monetize your Twitter account.
Never Buy Followers
Whatever you do, never buy followers. It is true that you can make a lot of money when you have a large following, but if your followers are not engaged in what you have to post, it is as good as no followers. A lot of people make the wrong move by thinking that they can buy followers and take a ‘shortcut’ to success, wrong.
When you receive a notification indicating that someone is following you, check out their Twitter profile and follow them as well. This is a commonly used tactic, but most people choose not to do it because they underestimated its effectiveness. Science has shown that people will be more helpful and engaged when you do the same to them.
Create a Conversation
This is what Twitter was created for in the first place. It is forever buzzing with activity and many of the ongoing conversation might relate to you, your company and your products. Do not hesitate to join the conversation. Studies have found that when you join in the discussion, you will make the conversation livelier, increase your exposure and even engage other people to become active.
However, if you are promoting a product or service, try not to oversell or hard sell to your audience. You will annoy your followers if you all you do are to sell, sell, and sell. A very good technique to engage with your fans is to ask a question, create polls, or create a contest and make people want to interact.
Use Hashtags Wisely
Hashtags can be powerful if you use it wisely. This is because you are only allowed to tweet a maximum of 140 characters, you must leverage on hashtags. Try not to use too many hashtags. On average, people include about 2 or 3 hashtags in their tweets. If you have too many hashtags, they will make the tweet difficult to read and look spammy.
Besides that, try to use the trending tags in your industry. You can also retweet other users who might be using the same hashtags. And if you are starting a campaign or event, use specific hashtags so that your audience can easily connect with you.
Promote Your Twitter Page
If you want to grow your followers, you must promote your Twitter page. Raise awareness of your Twitter page, publish links on other social media platforms like LinkedIn and Facebook too. By the way, make sure your profile page is interesting enough so that people will want to follow you.
You can also put up a link on your blog or website to attract followers. One very powerful way how you can do this is through guest posting. This is where you write an article and submit it to other websites and blogs for publication. There will be a link below your article pointing to your Twitter account and when people visit, they can follow you on Twitter.
Marketing and promotion are important when it comes to growing your followers. It is just like every business requires marketing to sell their products and services, you need to promote your Twitter page to get new followers.
How to Monetize Your Twitter Effectively
After you have grown your Twitter following, you can then follow the suggestions above to make money from it. And to get the most out of the strategies mentioned, here are some tips you need to take into consideration.
Be Creative with Your Tweets
Although you are limited to only 140 characters per tweet, there is no saying that you cannot use other media content such as images and videos to better present your message. In fact, many studies have found that using picture and video in your tweet appropriately will increase the engagement with your audience.
The conversation rate plays an important role here. If you want to sell a product, you want people to click over to the link that you tweeted. And to do this, use an image or a video to bring the message more effectively.
Apply the 80/20 Rule
The reason people are following you is that they believe that you have something that can benefit them. Thus, follow the 80/20 rule that suggests 80% of the content that you posted should be informative and valuable to your followers, and 20% of them can be promotional and about your brand or product.
From time to time, you can be humor and tweet something funny, or post motivational quotes to inspire your audience. You do not have to talk about your products and services all the time.
Become an Influencer
If you are an ordinary person, can you grow your followers to the millions like celebrities? The answer is that you can, and you must do it by becoming an influence in your market. In other words, you become the leader in your market. You become the authority figure in what you do.
And to become a great figure in your field, you must first identify your niche interest. You must focus on your niche such as vegan cooking, cute animals, vintage fashion, the tech guy, etc. When you know your niche, you can build yourself to become an authority figure there.
Next, learn to become the best in your market. You want to become the “go to” guy that everyone wants to follow and learn from. And the only way to become the best in what you do is through learning, improving and consistently creating value to your audience.
It may not be easy and it will take time. However, the reward and the payoff will be tremendous. When you become an authority figure in your niche like Dwayne ‘The Rock’ Johnson as an actor, you can command top dollars and earn thousands of dollars per tweet. This is how you can make big money from Twitter.